Inspired by Hrithik Roshan’s life that taught him, no matter how big an adversity, it can be overcome with perseverance, HRX was built in 2013 by Hrithik Roshan and Exceed Entertainment. Created to inspire and guide billions of people, HRX aims to help people achieve their fitness goals. Not just a brand, HRX is a mission that helps us enable and support people to be the fittest, happiest and most confident version of themselves.
When we work on our fitness, it brings about a drastic change in all aspects of our life. At HRX, it’s our mission to motivate and enable you to work on your mind and body, making sure you can be the best version of you.
Each of us can be better tomorrow.
All the resources we need are within us.
It is each one's RESPONSIBILITY - to oneself, not to anyone else -
to be the best version of oneself that one can be.
To CONFRONT our fear and discover the ecstasy of overcoming it.
Once we know this, we will never settle for anything less.
And this can only come from a DISCIPLINED, healthy, sound mind in a fit sound body.
HRX: To the best possible version of ourselves we can be.
The journey of HRX over the years has been nothing short of a rollercoaster. With every year bringing its own adventures, here's a look at some of our biggest highlights on this motivational journey.
HRX launches itself on Myntra with its first 100 products.
The first ever photoshoot with Hrithik Roshan takes place with Daboo Ratnani.
HRX participates in Asia's first shoppable Hangout with Google+. Models display clothes LIVE on the hangout and which users can buy directly via Myntra.
HRX forays into the active wear market and launches a new collection catered to women only.
HRX becomes the co-sponsor for FC Pune City in their first season of the ISL
The first campaign video featuring Hrithik Roshan is launched on Youtube and other digital channels.
HRX supports 4 athletes at the Paralympics through the launch of a film. In addition, a part of every sale on HRX apparel on myntra is to be shared with the Paralympians to support their journey.
Tiger Shroff becomes the brand ambassador for HRX targeting the youth of the country.
HRX launches its new Activewear collection with the Challenge Your Limits campaign.
HRX goes live with its collection on fashion portal, Jabong
Venturing into the wearables trend, HRX and Xiaomi the limited edition HRX Mi Band for those who wish to #KeepGoing
HRX partners with the Pune Marathon as the jersey partner providing every participant an HRX branded running Jersey.
HRX partners with CureFit and launches HRX Workouts
HRX launches its range of HRX Workouts with Cult.fit at 3 of their centres in Gurgaon.
HRX forays into the world of Football by purchasing HRX FC - a team in the Roots Premier League
HRX partners with Xiaomi for a 5K run in Bangalore
Throughout the life of HRX, we've had contributors who have made the fitness movement possible through their association and support of the years. With many more to come, the only place to go is onward.
A partner since 2013, Myntra has been the one source destination for those who wish to change it up with HRX apparel.
A leader of the fitness faction, Cure.fit have helped create the HRX Workout and DIY videos which can now be accessed using the Curefit App.