About us

We Are Not Just A Brand, We Are A Mission!

Inspired by Hrithik Roshan’s life that taught him, no matter how big an adversity, it can be overcome with perseverance, HRX was built in 2013 by Hrithik Roshan and Exceed Entertainment. Created to inspire and guide billions of people, HRX aims to help people achieve their fitness goals. Not just a brand, HRX is a mission that helps us enable and support people to be the fittest, happiest and most confident version of themselves.

Mission of HRX

To Bring Out The Best In You

When we work on our fitness, it brings about a drastic change in all aspects of our life. At HRX, it’s our mission to motivate and enable you to work on your mind and body, making sure you can be the best version of you.

HRX BRAND MANIFESTO

Find Your Inner Hero

Each of us can be better tomorrow.

All the resources we need are within us.

It is each one's RESPONSIBILITY - to oneself, not to anyone else -

to be the best version of oneself that one can be.

To CONFRONT our fear and discover the ecstasy of overcoming it.

Once we know this, we will never settle for anything less.

And this can only come from a DISCIPLINED, healthy, sound mind in a fit sound body.

HRX: To the best possible version of ourselves we can be.

Timeline

The journey of HRX over the years has been nothing short of a rollercoaster. With every year bringing its own adventures, here's a look at some of our biggest highlights on this motivational journey.

2013
2014
2015
2016
2017
2018
2013
2014
2015
2016
2017
2018
  • HRX GOES LIVE

    HRX launches itself on Myntra with its first 100 products.

  • HRX X DABOO RATNANI

    The first ever photoshoot with Hrithik Roshan takes place with Daboo Ratnani.

  • HRX @ ASIA'S FIRST SHOPPABLE HANGOUT

    HRX participates in Asia's first shoppable Hangout with Google+. Models display clothes LIVE on the hangout and which users can buy directly via Myntra.

  • HRX X WOMEN'S WEAR & ACTIVE WEAR

    HRX forays into the active wear market and launches a new collection catered to women only.

  • HRX X FC PUNE CITY

    HRX becomes the co-sponsor for FC Pune City in their first season of the ISL

  • HRX X #DEFEATDEFEAT

    The first campaign video featuring Hrithik Roshan is launched on Youtube and other digital channels.

  • HRX X MISSION PARALYMPICS

    HRX supports 4 athletes at the Paralympics through the launch of a film. In addition, a part of every sale on HRX apparel on myntra is to be shared with the Paralympians to support their journey.

  • HRX X TIGER SHROFF

    Tiger Shroff becomes the brand ambassador for HRX targeting the youth of the country.

  • HRX X CHALLENGE LIMITS

    HRX launches its new Activewear collection with the Challenge Your Limits campaign.

  • HRX X JABONG

    HRX goes live with its collection on fashion portal, Jabong

  • HRX X MI BAND

    Venturing into the wearables trend, HRX and Xiaomi the limited edition HRX Mi Band for those who wish to #KeepGoing

  • HRX X PUNE MARATHON

    HRX partners with the Pune Marathon as the jersey partner providing every participant an HRX branded running Jersey.

  • Hrx X Curefit

    HRX partners with CureFit and launches HRX Workouts

  • HRX X WORKOUTS WITH CULT.FIT

    HRX launches its range of HRX Workouts with Cult.fit at 3 of their centres in Gurgaon.

  • HRX X FOOTBALL

    HRX forays into the world of Football by purchasing HRX FC - a team in the Roots Premier League

  • HRX X XIAOMI 5K

    HRX partners with Xiaomi for a 5K run in Bangalore

Partners of HRX

Throughout the life of HRX, we've had contributors who have made the fitness movement possible through their association and support of the years. With many more to come, the only place to go is onward.

Myntra X Jabong

A partner since 2013, Myntra has been the one source destination for those who wish to change it up with HRX apparel.

curefit

A leader of the fitness faction, Cure.fit have helped create the HRX Workout and DIY videos which can now be accessed using the Curefit App.

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