PRESS RELEASE
HRITHIK UNVEILS EXCLUSIVE HRX NFT COLLECTION
EATFIT
HRX COMMUNITY
ult.fit | HRX
THOSE WHO NEVER SETTLE FOR ANYTHING LESS
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HRX™ GYM
HRX STORES
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HRX MIND FUEL
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CONTENT TO ENERGIZE YOUR BODY AND MIND
Discover the latest content from Team HRX that will help you make your fitness journey exciting and engaging. Tune into content pieces like podcasts, Workout Videos and HRX Blogs to level up your knowledge and keep you in the zone.
XPOD
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Athletic Man on Bench
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Sports Jersey Man
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CAROUSEL
FIND A WORKOUT
HRX BRAND STORY
28 June 2026
THE HRX JOURNEY....
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REDEFINE YOUR FITNESS EXPERIENCE
THE STORY OF SHEER WILL POWER. A STORY OF AUDACITY AND SACRIFICE. A STORY OF DEFEATING DEFEAT
AFFILIATE BRANDS
OUR PROUD PARTNERS
HRX CORE
MISSION PROTEIN INDIA
LUGGAGE
FRAGRANCES
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COLLECTION
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2015
A STORY OF DEFEATING DEFEAT
2017
AND THE MOTIVATION TO KEEP GOING
2018
WITH ANOTHER MILESTONE
2019
WE KEPT TURNING IT UP
2019
WE CREATED KABIRI
2020
COVID? WE DIDN'T STOP
2021
AND WE JUST KEPT GOING
2022
5 YEARS INTO OUR JOURNEY
2023
ALL THIS AND WE WERE ONLY STILL 10!!
2025
AND WE REALISED THAT WE ARE DESIGNED FOR LIFE
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Noise
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Myntra
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Escape Plan
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Cult Fit
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Country Delight
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Flipkart
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Eat Fit
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HRX Fragrance
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SINCE 2015
THE HRX JOURNEY
THE STORY OF SHEER WILL POWER. A STORY OF AUDACITY AND SACRIFICE. A STORY OF DEFEATING DEFEAT.
THE BEGINNING
HRX IS BORN
Hrithik Roshan launches HRX to make performance-driven fitness fashion accessible to everyone.
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FIRST STORE
HRX GOES RETAIL
The first standalone HRX store opens its doors, bringing the brand into the physical world.
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CONTENT
HRX MIND FUEL LAUNCHES
Fitness content becomes a core pillar, pairing training with mindset and motivation.
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NUTRITION
HRX CAFE DEBUTS
Nutrition meets community, one city at a time, as HRX expands into wellness spaces.
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NUTRITION
HRX CAFE DEBUTS
Nutrition meets community, one city at a time, as HRX expands into wellness spaces.
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NUTRITION
HRX CAFE DEBUTS
Nutrition meets community, one city at a time, as HRX expands into wellness spaces.
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NUTRITION
HRX CAFE DEBUTS
Nutrition meets community, one city at a time, as HRX expands into wellness spaces.
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NUTRITION
HRX CAFE DEBUTS
Nutrition meets community, one city at a time, as HRX expands into wellness spaces.
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NUTRITION
HRX CAFE DEBUTS
Nutrition meets community, one city at a time, as HRX expands into wellness spaces.
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NUTRITION
HRX CAFE DEBUTS
Nutrition meets community, one city at a time, as HRX expands into wellness spaces.
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2015
2015
completed
2017
2017
completed
2019
2019
completed
2021
2021
active
2023
2023
upcoming
2026
2026
upcoming
2026
2026
upcoming
2026
2026
upcoming
Selected code — Custom27.jsx (1-8): 28,000 Community Members 42 Fitness Programmes 156 Fitness Channels 60 HRX Touchpoints
Live Now
Own Your
Element
.HRX is the training ground where performance gear, movement, community and content live in one element. Built for the ones who show up daily.
1000+
COMMUNITY MEMBERS
40+
FITNESS PROGRAMMES
150+
FITNESS CHANNELS
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CHALLENGE YOUR LIMITS
Are you looking for some exciting challenges? Then you have it all with Hrx workout sessions that are specially designed with out trainers to kickstart your fitness journey. Then why limit yourselves when having your fitness convenience in your own hands with HRX.
Be a part of the tribe that's limitless.
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